May 14, 2008
Serena the "Superhero"
Serena is shown during the shooting of a Sony Ericsson WTA Tour global TV advertising campaign (titled "Superhero") on May 12, 2008 in Rome, Italy. Serena said: “This has been a fun experience and I love anything in front of the camera! Matthieu is a great director and I could really follow his vision.” She added, “This is a great campaign for the Sony Ericsson WTA Tour and it’s another sign that women’s tennis is the leading sport for all female athletes worldwide.” The marketing campaign is designed to promote the Sony Ericsson WTA Tour's current and next generation stars and the race to the season-ending Championships to be held this year in Doha, Qatar. The film will debut at the Tour's Wimbledon Player Party at Kensington Roof Gardens in London on June 19.