Serena attends Nike Sportswear at 21 Mercer - Block Party Opening

Nike Sportswear Opens First Store in SoHo in New York

Nike NKE today announced the opening of its first Nike Sportswear retail store at 21 Mercer Street in SoHo, New York City, offering exclusive access to premium products, an elevated retail experience, and a new customization experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customize premium Nike Sportswear footwear.

“The NSW collection is steeped in Nike’s sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design,” said Dermott Cleary, Vice President, Nike Sportswear. “We’re putting the best of our entire collection under one roof, in New York City, so consumers from all over the world can access it.”Opening August 22nd, this stand-alone store will be the only location globally to carry the complete Nike Sportswear NSW collection, which includes seasonal exclusive 21 Mercer products.