The Williams Sisters at a press conference during Arthur Ashe Kids Day
About Arthur Ashe Kids’ Day:
Presented by Hess and produced by the USTA, Arthur Ashe Kids’ Day honors tennis legend Arthur Ashe and continues his mission of using tennis as a means to instill in kids the values of humanitarianism, leadership and academic excellence. Arthur Ashe Kids’ Day introduces children of all ages to the great sport of tennis while bringing families together for a fun, interactive experience. A portion of the proceeds from Arthur Ashe Kids' Day benefits the USTA NJTL (National Junior Tennis League). Arthur Ashe, along with Charlie Pasarell and Sheriden Snyder, founded the NJTLTM in 1969. Ashe envisioned NJTLTM “as a way to gain and hold the attention of young people in the inner cities and other poor environments so that we can teach them about matters more important than tennis.” Since then NJTLTM has grown to over 500 chapters serving over 200,000 youth each year, making it one of the USTA’s largest community-based offerings.
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