August 25, 2008

Williams Sisters join the DSRL

They've conquered England, were a dynamic duo in Beijing this August and are preparing for the U.S. Open...but that's not enough for tennis greats Serena and Venus Williams! The power pair announced today that they're taking on a "second sport" and putting their "twisting, licking and dunking" skills to the test, as the newest members of the Double Stuf Racing League (DSRL).

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The sisters join famous quarterback brothers Peyton Manning and Eli Manning, the league's first "two sport" athletes, who launched the DSRL earlier this year. The DSRL puts a new spin on the classic Oreo and milk ritual by bringing friends and families together to "lick race" - a friendly competition where racers see who can twist, lick and dunk a single Oreo Double Stuf cookie and drink a glass of milk the fastest.

"Oreo cookies and milk were a tradition in our house growing up, and my sister and I fondly remember twisting, licking and dunking them together," said Venus. "It was only natural to continue that tradition as adults, which is why we jumped at the chance to be a part of the DSRL." "And because we love a friendly rivalry, it'll be fun to show the Mannings what real DSRL competition is like! They're going down," added Serena.

Both sibling pairs will appear in a national ad campaign set to debut today during the opening rounds of the U.S. Open. The new ad will kick off marketing activity to take place through 2009.
For more information, visit: http://www.nabiscoworld.com/oreo/dsrl/home.aspx

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