September 8, 2008

Serena helps give US Open a huge ratings boost

Women's final draws best TV rating since '02

Serena Williams' win over Jelena Jankovic on Sunday, pushed back a day because of rain, earned a 4.3 overnight rating and a 7 share on CBS, the network said Monday. That's up 65 percent from the 2.6/5 last year when Justine Henin beat Svetlana Kuznetsova. It's the highest rating since an all-Williams final in 2002, when Serena's victory over Venus drew a 7.2/13.


The rating is the percentage watching a program among homes with televisions, and the share is the percentage tuned into the broadcast among those households with TVs on at the time. Overnight ratings measure the country's largest markets.

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