July 6, 2009

Serena to launch her MISSION skincare line on HSN


On July 23rd and July 24th, Serena Williams, a MISSION Skincare co-founder, will appear on HSN to launch her luxe new skincare line called MISSION Skincare Active-Beauty Line: Featuring Serena Williams. The products are engineered to offer proven solutions for the demanding active lifestyle of today’s woman.

The signature hero product is the Oxygen-Active Daily Facial Cleanser, engineered with a unique, self-foaming oxygenating technology that cleans impurities, removes makeup, nourishes and renews skin in only 90 seconds. Antioxidant properties help fight free-radical damage and environmental aggressors. The result? Skin that appears younger and healthier looking – all for $39.99.

The line also includes the following all-star products:

Sugar Body Scrub: Honey Sugar – Refined sugar granules suspended in a moisturizing gel that gently exfoliates the body, leaving the skin smooth, hydrated and healthy. $29.99

Restorative Body Butter: Honey Sugar – A rich blend of natural extracts and moisturizing agents formulated to deliver superior nourishment and emollients to the skin to protect and hydrate. $24.99

Lip Balmer SPF 15: Pomegranate – Who better to design the perfect lip balm than professional athletes who battle heat, sun, sweat and freezing temperatures all in a day’s work? Introducing a long-lasting lip balm in Serena’s favorite flavor – pomegranate. Featuring broad-spectrum SPF 15 sun protection and moisturizing cocoa butter and soybean oil to hydrate and nourish lips. Added bonus – the formula is preservative and paraben-free. $3.99

Lip Balmer SPF 15: Pink Lemonade – Formulated to nourish, protect and deliver long-lasting hydration, this refreshing Pink Lemonade lip balm is clinically proven to lock in moisture for up to 8 hours, while providing powerful SPF 15 sun protection. $3.99

The products also highlight MISSION Skincare’s unique M-10 formula, loaded with a variety of ten vitamins and antioxidants that meet the needs of active women world wide.

The MISSION Skincare Active-Beauty Line: Featuring Serena Williams has been developed with Dr. Bryan Adams, Chairman for the American Academy of Dermatology, Serena Williams and consumer groups representing the active woman of today.


--- Gabrielle Long (http://www.examiner.com/)

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