January 9, 2010

Williams Sisters: Nabisco 100 Calorie Snacks

It may be the season for New Year's resolutions, but the Williams sisters still enjoy their favorite snack-cessories. Fashion-minded tennis champions Venus Williams and Serena Williams are working with Nabisco 100 Calorie Packs to show people everywhere what it means to snack with style.

Together with the brand, Venus and Serena are launching a new "Diet Like A Diva" contest - a national search to find people who add fun and flair to their snacking routine. Maintaining a "Diet Like a Diva" is a way to enjoy your snacks, while still watching your portions.

With 16 varieties, the Nabisco 100 Calorie Packs line of portion-controlled snacks, including the new Yogurt Flavored Pretzels (on shelves this month), makes snacking fun and convenient.

"Nabisco 100 Calorie Packs make it a cinch to stay on track, whether I'm at home or on the road heading to a tournament," said Venus Williams. "And, enjoying the classic snacks we all know and love, like Oreo Mini Cakesters and Chips Ahoy Fudge Drizzle Cookies, is what living like a diva is all about."

Beginning today, savvy snackers can log on to DietLikeADiva.com to submit a video about how they add fun and flair to their sensible snacking routine. Eight winners will experience a glamorous fashion photo shoot with the tennis superstars this March, featuring the latest in fashion and snacking. The photos will be featured in a spread in several Conde Nast publications.

"I know there are women out there like me who are living life to the fullest and aren't interested in depriving themselves of tastes they enjoy," added Serena Williams. "I think it's going to be great to see who enters and I know Venus and I will have a blast with the divas in March!"

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