Serena is # 69 on the FORBES Celebrity 100 List. "The younger Williams sister is back with three tournament wins so far in 2008 after chalking up only three wins in the three previous years combined. She signed a $2 million deal with Hewlett-Packard that adds to her hefty endorsement income, and she partners with Kraft, Nike and Wilson. Her $19 million in career prize money is the sixth highest among female tennis players."
The Celebrity 100 is Forbes' list of the world's most powerful--and best-paid--celebrities. To generate the list, Forbes estimates celebrity earnings, then factors in media metrics like Google hits, press mentions as compiled by Factiva, TV/radio mentions from Lexis/Nexis and the number of times an A-lister appears on the cover of more than 50 consumer magazines.